Self-service on your phone

Journey preview

1. Confirm availability and integrations: App or USSD with inquiry events.
2. Build the eligible audience, deduplicate and randomly reserve 10% as a control for optional promotion. Support, refunds and essential communications continue for everyone.
3. Apply the trigger: Second support-assisted balance inquiry in 30 days.
4. Send in the preferred language between 09:00 and 18:00 local time. Observe events for 14 days.
5. After 72 hours, check the action. At most 1 reminder(s), only without completion and before the deadline.
6. Validate the action and reversals; apply incentive rules. Exit immediately on success, opt-out or account restriction.
7. Close the window on day 14; measure repeat use 30 days later without extending messaging.

Offer constraints

No reward, discount or mandatory additional purchase. Communicate only the service benefit and applicable fees.

Required behavior: Independently check the balance in the app or USSD. Qualification deadline: 14 days after entry.