TelecomCross-sellOriginal concept

Data with useful minutes

Lower the cost of calls you already make.

1 · What this campaign achieves

Lower the cost of calls you already make.

Choose a cheaper voice add-on. Measure completion within 7 days; only confirmed, non-reversed events count.

2 · Who it is for

Data customers with frequent out-of-bundle calls
Applicable consent, a valid account and access to the required service.
Up-to-date data; one entry per customer in this concept version.

3 · How it works

Three pay-as-you-go calls in a week.

After 72 hours, check the action; at most 1 reminder(s), only while incomplete.

Audience exclusions

Opt-outs, blocked accounts, tests, staff and duplicate identities.
Goal already completed or an incompatible active offer. Suspend promotions during open service incidents.
Unavailable service, missing essential data or revoked consent.

Journey preview

Confirm availability and integrations: Voice pricing and out-of-bundle usage.
Build the eligible audience, deduplicate and randomly reserve 10% as a control for optional promotion. Support, refunds and essential communications continue for everyone.
Apply the trigger: Three pay-as-you-go calls in a week.
Send in the preferred language between 09:00 and 18:00 local time. Observe events for 7 days.
After 72 hours, check the action. At most 1 reminder(s), only without completion and before the deadline.
Validate the action and reversals; apply incentive rules. Exit immediately on success, opt-out or account restriction.
Close the window on day 7; measure repeat use 30 days later without extending messaging.

Offer constraints

No incentive

No reward, discount or mandatory additional purchase. Communicate only the service benefit and applicable fees.

Required behavior: Choose a cheaper voice add-on. Qualification deadline: 7 days after entry.

Journey preview

Confirm availability and integrations: Voice pricing and out-of-bundle usage.

Build the eligible audience, deduplicate and randomly reserve 10% as a control for optional promotion. Support, refunds and essential communications continue for everyone.

Apply the trigger: Three pay-as-you-go calls in a week.

Send in the preferred language between 09:00 and 18:00 local time. Observe events for 7 days.

After 72 hours, check the action. At most 1 reminder(s), only without completion and before the deadline.

Validate the action and reversals; apply incentive rules. Exit immediately on success, opt-out or account restriction.

Close the window on day 7; measure repeat use 30 days later without extending messaging.

1 · What this campaign achieves

2 · Who it is for

3 · How it works

Audience exclusions

Journey preview

Offer constraints

More ideas to explore

First recharge

The right first bundle

A new SIM, a good start

1 · What this campaign achieves

2 · Who it is for

3 · How it works

Audience exclusions

Journey preview

Offer constraints

More ideas to explore

First recharge

The right first bundle

A new SIM, a good start